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Walmart launches meal kits

07 March, 2018, 00:24 | Author: Shawna Walton
  • Walmart expanding meal kits to more stores nationwide

Walmart is cooking up a solution with new meal kits set to roll out to more than 2,000 stores this year.

The battle to lure grocery store shoppers is heating up between the world's largest retailers, Walmart and Amazon, which announced major moves within a day of each other.

The meal kits also take a shot at meal kit providers such as Blue Apron and HelloFresh, which do not have brick-and-mortar partners to help alleviate the cost and complex delivery process associated with the meal kit segment. Albertsons acquired meal kit service Plated in September 2017 and is introducing the product into Albertsons stores; and Kroger is testing and producing new meal kit recipes through its recently launched Culinary Innovation Center.

The Walmart Neighborhood Market at 4720 E. 21st St.is one of 250 locations across the country to offer the meal kits via online grocery pickup.

"It's a market that is consistent with growing food consumer preferences for fresh and healthy foods that require minimal preparation", Shea said in an email.

Many supermarkets have continued to sell prepared meals, however for Walmart this was more of a strategic approach that saw it engage third party suppliers until it found out the right approach for the discharge of the program. Thai curry chicken and chicken fried rice can be made with the rotisserie chicken.

Although several other retailers have tried the meal kit option, a lot of them haven't succeeded in this business venture.

"It's no secret that other retails have been out with those offerings, but getting the price-value equation right, the quality right on these items has been something we weren't going to make a step unless we were comfortable", Lehr said.

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