Fitbit Ace kids wearable helps parents track activity levels

14 March, 2018, 01:00 | Author: Rosalie Gross
  • Fitbit Versa brings female health tracking and a much-improved design

The big tradeoff with the Versa is that, unlike the more expensive Fitbit Ionic and Apple Watch Series 3, among other more serious fitness trackers, it doesn't have built-in Global Positioning System. The dashboard will then forecast future cycles, including ovulation windows, and eventually offer insight into trends, such as how your cycle affects your weight. The chunky and inelegant Ionic was unlikely to appeal to all, so the more attractive design of the Versa will certainly help in this regard. So let's dive in to see how the Fitbit Verse bears resemblance to the Apple Watch and watch feature set matches we are talking about.

When I saw Fitbit CEO James Park wearing the Versa, I did a double take - I thought he was wearing an Apple Watch at first glance. Like the Ionic, it has a pretty thick bezel, but it's bright and clear, and the company seems to have smoothed out Fitbit OS since we last tested it. It's a device for serious athletes that don't mind paying a premium price to get the most top-of-the-line features. Fitbit also claims that the Versa is the lightest metal smartwatch in the United States, if that is something you are concerned with. The basic version of the Versa also forgoes the ability to make mobile payments, though a $230 special edition gets the Fitbit Pay feature back.

You won't, however, be able to check emails or log on to social media sites, like what the Apple Watch offers. Fitbit promises it won't send you an obvious, embarrassing notification about it.

There's quite a bit to unpack in the Versa, so we've broken it down for you below.

Fitbit is launching a new fitness tracker designed for children called the Fitbit Ace, which will go on sale for $99.95 in the second quarter of this year. Parents can add to the ace to a family account on their own mobile device to track their kids' activity.

The firm explained the thinking behind the Fitbit Ace, designed for children, by citing World Health Organization data pointing to America's childhood obesity epidemic.

In terms of design, the Ace borrows heavily from the Fitbit Alta and Alta HR, with a few tweaks.

Although the Fitbit Ace device will have similar features the other latest Fitbit devices, the main differences are in the app and how new features can protect kids' privacy. But at $300, it was almost the price of an Apple Watch with fewer capabilities. This focus on bringing in more women to their product family may give the Fitbit Versa the edge it needs to compete with the Apple Watch Series 3. By doing this, parents will be able to monitor and customize the experience for their child, giving them a safe environment.

Unlike the Apple Watch, the Versa has a much better battery life, lasting for at least four days on a charge, according to the company. This is a huge deal, because all of those metrics are so deeply intertwined.

The Fitbit Versa will retail for £199 for the standard edition, with more premium Special Edition options available for £229. We'll be sure to test this during our full review, but considering the battery life on the Fitbit Ionic this makes a lot of sense.


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