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Apple To Unveil New Education Product At Lane Tech Event

27 March, 2018, 18:56 | Author: Arnold Gilbert
  • Credit Roman Mueller

Tech companies are battling for dominance in United States schools with cheap devices and laptops that are geared towards classroom use and seen as a way to hook young consumers. Rival tech firms Google and Microsoft have done so affordably in the past, with affordable laptops and tablets for students and teachers.

Apple's previous price cutting, along with software changes, have been followed by an improvement in iPad sales.

Apple made a "field trip" to Chicago's Lane Tech College Prep High School for the Education event.

A recent Bloomberg report claimed that Apple has only a 17% share in the U.S. education market, to Google's 60% and Microsoft's 22%.

Google has emerged as the education leader in the USA market, thanks largely to laptop computers running on its Chrome software. Apple is rumored to unveil a new low-priced iPad with Pencil for $259. Apple has iWork, which added features in recent years but remains less familiar to teachers than Google's productivity suite or Microsoft's Office.

Apple is trying to regain dominance in the education market. Sales of iPads made up just 8.3 percent of Apple's $229.2 billion total revenue previous year, however, compared with the almost 62 percent of sales generated by iPhones. "It's more strategic than financial", he said.

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