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Apple Music reportedly has 40M paying subscribers

12 April, 2018, 01:06 | Author: Arnold Gilbert
  • CREDIT Apple

Word on the street was that Apple's music streaming service had surpassed the 40 million user milestone and that has been officially confirmed by the company today. That's up from the 38 million that Apple exec Eddy Cue disclosed at the South by Southwest tech conference last month.

Originally a Cue hire, Schusser's ascendancy to head Apple Music worldwide may also be part of an executive realignment ahead of Jimmy Iovine's reported scaling back of his role at the company.

Separately, the Cupertino, Calif. -based tech giant said it has promoted Oliver Schusser to lead Apple Music's global efforts, giving him the title of vice president of Apple Music & International Content. Both businesses bill £9.99 monthly for streaming music however give discounts for family and student plans. This helps produce a steady flow of new subscribers for Apple Music. He assembled up Apple's solutions organizations beyond the U.S.at 155 markets, including China, Japan and Latin America, " Apple said.

Apple resisted the subscription-music model for years as its iTunes service dominated sales of digitally downloaded music. In its most recent quarter, Apple's products and services climbed 18 percent to £8.4 billion, overlooking analyst expectations of £8.6 billion.

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