Apple expected to launch news subscriptions by early 2019
18 April, 2018, 03:34 | Author: Arnold Gilbert
Apple plans to integrate Texture's platform - which catalogued more than 200 magazines and curated them based on the user's interests for a $9.99-a-month subscription - into Apple News to develop the news subscription platform, Bloomberg reported Tuesday. In order to achieve Apple's new premium service, rest of the Texture technology employees will be integrated into the Apple News team. The report also says an updated Apple News app with the subscription built-in will land within the next year, with a portion of all revenue going to participating publishers. Previously, Apple has Newsstand where it would allow readers to subscribe to individual magazines.
Texture lets users subscribe to more than 200 magazines for Dollars 9.99 a month. It's thought that a new, simplified subscription service could boost Apple News usage and create a new revenue stream similar to Apple Music. Sales from that segment grew 23 percent to $30 billion in the company's 2017 fiscal year.
The company is now bringing in $30 billion a quarter from its services division, which is well on the way to its $50 billion target.
Apple has its sights set firmly on the media industry, according to a new report.
Apple is no stranger to delivering people their news, with the Apple News app launching alongside iOS 9 two and a half years ago.
It's worth noting Apple is no stranger to buying out services and turning them into subscriptionspeople actually want to use. Still, the initiative probably "won't move the needle for Apple's subscription business", Munster added. The company recently said that it has a total of 240 million paid subscriptions across its stores, including apps, video, and music.
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