Instagram quietly launches payments for commerce

07 May, 2018, 15:00 | Author: Rosalie Gross
  • Instagram quietly launches payments for commerce

TechCrunch reported that several users in the United States have already received the feature to shop and make payments in Instagram. Instead, the native payments feature will allow users to purchase stuff without having to leave the app.

Instagram has confirmed that it is working on a native payments feature for booking appointments at restaurants, salons, or other services, and that the feature is already live for some users in the U.S. and the UK.

The payment system may also tie in with another tweak to Instagram, created to make shopping easier via the app.

Reports of Instagram getting their own payment feature was making the rounds for some time now, however, the payment feature is only available to select partners and businesses in the USA and UK.

To enable the update, Instagram users must have a business profile, sell physical goods and have a product catalogue through Facebook or an integrated partner. At present, the "Resy" feature is only available for selected users in the USA and UK. Though this might be the UPI feature, reports indicate that this payment feature can also be utilised to shop in Instagram directly. Now users will be able to pay Resy directly through Instagram payment option for booking any table.

After Facebook bought Instagram in 2012, the photo-sharing app been through an evolutionary change since its launch. According to pictures doing the rounds on the internet the payment settings options will be rolled out under the profile where one can add their debit or credit card information and verify it by using their respective pins. Instagram was planning to add this service this service since 2017.

While Instagram has started testing its payments feature only now, rival Snapchat had started testing something very similar in February this year.

Now, online shopping in Instagram would offer great experience to buyers.

On this recent update, there will be a "Shop Now" button directing users to the product page on the brand's store. Whats app for organization, the recently introduced assistance targeting business, presently has 3 million users worldwide, " the face book CEO said.



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