Apple demands $1 billion from Samsung over iPhone patents
17 May, 2018, 06:57 | Author: Rosalie Gross
This is the justification that Apple is providing for why it's now asking Samsung to cough up $1 billion.
In opening statements in a California federal damages trial, an eight-member jury was told by Apple lawyers that Samsung owes it more than $1 billion. But in 2012, Samsung lost the case and was ordered to pay more than $1 billion to Apple for infringing on three of the USA tech behemoth's design patents related to mobile devices: the quick links to phone numbers, the slide-to-unlock feature and the auto-correct function. Apple's legal team is arguing that, while the three patent violations that the South Korean company might have been cosmetic in nature, they are a huge reason for why the iPhone sells so well. An MIT professor, John Hauser, conducted a form of trade-off analysis to determine the value of individual features to customers. While Apple says that it constitutes the entire phone, Samsung disagrees, asserting that it could be applied specifically to separate components within a phone.
Samsung argues that Apple infringed upon patented features used in its tablets and phones. Vellturo cited the fact once people enter a particular ecosystem they tend to stick with it for future purchases.
"What was Samsung's solution?" he asked the jury rhetorically. He added: 'That had a dramatic effect on Apple, and the compensation is therefore substantial'.
According to the verdict, Samsung has copied Apple's design patents along with two utility patents.
Samsung attorneys, according to Bloomberg, argued this week that the damages should be paid based exclusively based on three "narrow" design patents - which would amount to $28 million. His own words sight the design as "revolutionary". Apple originally sought $2.75 billion in damages.
The U.S. Supreme Court, which took up the Apple-Samsung patent fight in 2016 after a series of appeals, ruled on a narrow aspect of the case by finding juries and judges can look at discrete articles of manufacture, or components of a product, when assessing damages. Naturally, Apple is arguing the former, while Samsung reckons it should be the latter. "The praise was not just for what it could do, but for how it looked, it's innovative design".
The phone is described as having two cameras, one on the front left that works in phone mode and the other at the top right so when in tablet mode they can be used like a dual camera.
The latest trial is expected to last about five days, with the jury to be selected today.
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