Star Wars is off the pedestal and must deliver quality stories

29 May, 2018, 15:28 | Author: Sheri Evans
  • Solo A Star Wars Story  Star Wars

Yet the film has significantly underperformed at the box office. Yet one of its most lucrative franchises is still a flop in the world's second-biggest cinema market. However, while fans of the sci-fi franchise were expecting appearances from old faces, they probably weren't anticipating a reference to an old (and terrible) Star Wars video game.

"Avengers: Infinity War" was in third place with $21.2 million in its fifth week, bringing its total domestic gross to more than $626 million.

Screening of the film "Solo: A Star Wars Story" out of competition - Red Carpet Arrivals - Cannes, France May 15, 2018. That said, there are a couple of scenes toward the end of Solo that feel like they serve the same objective in the film-one pays off a loose end from earlier in the movie, and another sets up potential entries in the franchise's future with these characters. "Maybe it's cultural differences or something; in general it doesn't suit my taste".

Analysts had predicted the Disney/Lucasfilm project - directed by Ron Howard and with Alden Ehrenreich as a young version of the swashbuckling Han Solo - would reach $130 million to $150 million, possibly setting a Memorial Day weekend record. It came in way under projections, opening with $84.7 million over three days, and just $148 million globally. Before that, Disney's other standalone anthology movie in the series, Rogue One, was released in mid-July previous year, coming roughly seven months after release.

IncaIdea  Etsy
IncaIdea Etsy

So if not SW fatigue, what caused Solo to underperform at the box office?

However, according to a report by Variety, the film is likely to fall short of the target and make $101 million across 4,381 North American theatres. "Solo" grossed $65 million internationally in its opening weekend, including a paltry $10.1 million in China. But is it possible that Solo also hinted at what could happen in the next Star Wars spin-off movie?

Paramount's Book Club had a solid second weekend as the comedy banked $9.4 million from 2,810 screens. As the first film in the sequel trilogy, "The Force Awakens" launched with a massive $248 million three-day total. The Marvel blockbuster is looking at a $16.9 million three-day estimate, along with a four-day number of $22.1 million. Meanwhile, the year-to-date box office is up 7.6%.



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