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AI to end password sharing?

12 January, 2019, 10:12 | Author: Arnold Gilbert
  • Netflix are cracking down on customers who share their account details. Credit Netflix  Warner Bros

Sharing your streaming passwords is as common as binge watching your favorite show.

But Netflix free rides could be coming to an end. It's there when you need it. but it might not be there for much longer. However, it will also be able to work out if the freak log-ins are fair game, such as the user being on holiday or whether they have shared passwords with a family member who lives away from home.

British firm Synamedia uses machine learning to spot shared passwords on streaming services like Netflix and HBO and rat out the offending users.

The AI system looks for potential fraudulent activities by using machine learning and behavioral analytics to better understand account activities. Real-time dashboards will display any abnormal activity detected including alerts and trend analysis.

Media research firm Magid found that 26 per cent of millennials share passwords for video streaming services.

In a press release, Synamedia said its system could help content providers "combat the rapid rise in account sharing between friends and families and turn it into a new revenue-generation opportunity".

Chances are you share a Netflix account with someone.

"Further to your article about Netflix account sharing, Netflix is not working with/partnering with Synamedia". For many, password sharing is a no-hassle method of introducing their services to new customers. In the past, cable TV operators largely depended on secured devices, such as locked down devices and smart cards to decrypt satellite TV. If that practice continues through 2021, that would reportedly add up to $11.1 billion in losses to video and OTT services.

The service provider or platform then gets a probability score, where the system would classify users between scores of 1 to 10, where "1" would indicate that this user is unlikely to share their password, and "10" would represent a user who has high chances of sharing that password.

But in many cases, users will be urged to upgrade a more expensive multi-user subscription.

'Our new solution gives operators the ability to take action.

It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions.

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