On Tuesday, Shares of Michaels Companies Inc (NASDAQ:MIK), included 3.50% and shut at $24.86 inside the end purchasing and offering session. The last exchanging scope of the stock ranges amongst $24.02 and $24.90. The Michaels Companies, Inc. (MIK) recently declared that it will report third quarter results on Tuesday, December 6, 2016, before the opening of financial markets. In connection with the declarement, the Company will host a conference call at 8:00 a.m. CT on Tuesday, December 6, 2016, to discuss its financial and operational results.
Shares of Nielsen N.V. Ordinary Shares (NYSE:NLSN), added 0.75% and shut at $42.91 inside the last exchanging session. The rest of the purchasing and offering scope of the stock levels among $42.33 and $43.00. The association’s commercial center capitalization is $15.22 Billion with the general uncommon loads of 357.43 million. Nielsen recently declared the launch of advanced analytics through Digital Ad Ratings (DAR). The new service, DAR Publisher Insights, allows digital publishers to unlock analysis from advertising campaign data in a way that articulates the unique value proposition of their audiences and properties.
DAR Publisher Insights features Nielsen’s new Digital Reach Benchmark, which ranks publishers’ ability to deliver against both reach and on-target percentage for campaigns relative to the broader industry campaign norm and in comparison to their peers. Through the service’s analytics dashboard, publishers can access custom metrics with direct relevance to brand managers counting reach efficiency – the rate a platform translates incremental impressions to individual targets – in addition to incremental reach – the platform’s incremental value in cross-platform campaigns.
The service also provides publishers the option of showcasing expanded audience attributes, beyond age and gender, which adds a layer of depth to audience verification. This includes information such as household income, ethnicity, education and occupation.