On Friday, Shares of Nielsen N.V. Ordinary Shares (NYSE:NLSN), subtract -0.38% and closed at $52.36 in the last trading session. The last trading range of the stock ranges between $52.26 and $52.79. The company’s Market capitalization is $18.71 Billion with the total Outstanding Shares of 357.35 Million. During the 52-week trading session the minimum price at which share price traded, registered at $42.90 and reached to max level of $55.94. Nielsen (NLSN) and EthniFacts, a leading cross-cultural insights provider, declared recently the launch of the Nielsen Intercultural Affinity Segmentation. This new segmentation combines the power of Nielsen Homescan Panel with EthniFacts’ CulturSort cross-cultural survey to understand the consumers, regardless of race and ethnicity, who demonstrate that they can think, act and buy outside of their root culture.
Through integration into Nielsen’s proprietary consumer and shopper marketing tools, counting Homescan, Spectra and Total Shopper View, consumer packaged goods (CPG) marketers are able to measure and apply “total market metrics” across various cultures.
With the Nielsen Intercultural Affinity Segmentation, five key segments based on mindset, behavior and opportunity will be used to assist marketers gain a deeper understanding of recently’s intercultural consumer in the U.S. These five segments include:
- Monoculturals: Consumers who do not experience or take part in diverse lifestyles or tastes other than their root culture.
- Sideliners: Consumers who are aware of but generally uninvolved in diverse tastes and preferences, and often experience more opportunity and less avoidance of diverse experiences.
- Explorers: Consumers who experiment with and have tried diverse tastes and preferences on a limited basis.
- Enthusiasts: Consumers who are exposed and embrace diverse tastes and preferences. They are practicing, but not leading these experiences.
- Ambiculturals: Environment and lifestyle leaders, these consumers are considered influencers with effortless affinity to diverse tastes, preferences and high desire to share experiences with others.
Shares of Principal Financial Group Inc (NYSE:PFG), subtract -0.55% and closed at $52.26 in the last trading session. The last trading range of the stock ranges between $51.78 and $52.47. The company’s Market capitalization is $14.95 Billion with the total Outstanding Shares of 287.59 Million. During the 52-week trading session the minimum price at which share price traded, registered at $33.09 and reached to max level of $52.83. Principal Financial Group, Inc. provides retirement, asset administration, and insurance products and services to businesses, individuals, and institutional clients worldwide. It operates through Retirement and Income Solutions, Principal Global Shareholders, Principal International, and U.S. Insurance Solutions segments. The Retirement and Income Solutions segment provides a portfolio of asset accumulation products and services, counting retirement savings and income. It offers products and services for defined contribution pension plans, counting 401(k) and 403(b) plans, defined benefit pension plans, nonqualified executive benefit plans, and employee stock ownership plans; individual retirement accounts and payroll deduction plans; investment-only products; and annuities, mutual funds, and bank products. The Principal Global Shareholders segment provides equity, fixed income, real estate, and other alternative investments, in addition to asset allocation, stable value administration, and other structured investment strategies. The Principal International segment offers pension accumulation and income annuity products, mutual funds, asset administration, and life insurance accumulation products, in addition to voluntary savings plans in Brazil, Chile, China, Hong Kong Special Administrative Region, India, Mexico, and the Southeast Asia. The U.S. Insurance Solutions segment provides individual life insurance products comprising universal and variable universal life insurance and term life insurance; and specialty benefits consisting of group dental and vision insurance, individual and group disability insurance, and group life insurance, in addition to non-medical fee-for-service claims administration services in the United States.