Stock’s Trend Analysis Report: ICICI Bank Ltd (ADR) (NYSE:IBN), Fitbit Inc (NYSE:FIT)

On Wednesday, Shares of ICICI Bank Ltd (ADR) (NYSE:IBN), subtract -5.40% and closed at $7.71 in the last trading session. The last trading range of the stock ranges between $7.68 and $7.89. ICICI Bank Limited, together with its auxiliaries, provides banking and financial services in India and internationally. It operates through Retail Banking, Wholesale Banking, Treasury, Other Banking, Life Insurance, General Insurance, and Others segments. The company offers savings, salary, pension, current, other accounts; and fixed, recurring, fixed, and security deposits. It also provides home, car, personal, gold, and commercial business loans, in addition to loans against securities and other loans; business loans, such as cash credit/overdrafts for working capital requirement, export credit, term loans, letters of credit, and bank guarantees; and credit, debit, prepaid, travel, and corporate cards. In addition, the company offers life, health, travel, car, two wheeler, home, and student medical insurance products; card protection plans; fire, marine, industrial, corporate, liability, and shop insurance products; pockets wallet; fixed income products; investment products, such as mutual funds, gold monetization schemes, and initial public offerings, in addition to other online investment services; and farmer finance, tractor loans, and micro banking services, in addition to other services to agri traders and processors, and agri corporates.

Fitbit Inc (NYSE:FIT), Dropped -1.05% and closed at $9.46 in the last trading session. The last trading range of the stock ranges between $9.40 and $9.75. The company’s Market capitalization is $2.15 Billion with the total Outstanding Shares of 223.75 Million. 2K recently declared that NBA® 2K17, the most recent iteration of the top-selling and top-rated NBA video game simulation series*, has partnered with Fitbit (FIT), the leader in the connected health and fitness market, to reward healthy activity amongst gamers through in-game rewards. In a first-of-its-kind integration, gamers around the world who achieve 10,000 steps in a day tracked with their Fitbit device will receive a temporary attribute boost to their MyPLAYER in NBA 2K17, enhancing their MyPLAYER’s performance on the court.

“Any athlete will tell you that a healthy lifestyle is a major key to success and by rewarding gamers for healthy lifestyle habits we hope to assist motivate them to achieve their aims in life and in-game,” said Alfie Brody, VP of Marketing for NBA 2K. “Our brand is synonymous with breaking down boundaries of what a game can achieve, and we are thrilled to continue that tradition through this Fitbit integration.”

“It’s exciting to see Fitbit and 2K working together to reward gamers like me in an exclusive way,” said Harrison Barnes, Fitbit Ambassador and professional basketball player for the Dallas Mavericks. “It’s an extra incentive to get my target steps per day because not only am I getting a physical edge, but a gaming edge, too in NBA 2K17. Now my friends and family will have to step up their game to keep up with me.”

Starting November 25, 2016 the all-new NBA 2K17 feature will make it easy for players to boost their MyPLAYER by keeping active in the real world. Once users connect their Fitbit tracker with NBA 2K17 on Xbox One and PlayStation®4, their real-world step activity can start working toward the 10,000 steps per day aim for receiving in-game boosts. After users reach the steps milestone, the game will prompt them to apply temporary +5 attribute boosts and success rate to their MyPLAYER in categories like agility, layups and dunks, and more that will significantly improve performance for the next five games played that day.

“As a former video game industry executive, I’m excited to assist shape the first-of-its-kind integration between a wearable and a console video game, motivating gamers of all ages to be more active throughout the day by giving them in-game rewards for their real-world fitness activity,” said Tim Rosa, Senior Vice President of Global Marketing at Fitbit. “This partnership speaks to the long history of innovation from both of our brands. We think it’s just the starting of what’s possible as we create new ways to keep our community engaged and motivated to be healthier and more fit.”

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