On Wednesday, Shares of ING Groep NV (ADR)(NYSE:ING), subtract -3.32% and closed at $13.67 in the last trading session. The last trading range of the stock ranges between $13.64 and $13.89. ING Groep N.V., a financial institution, provides various banking products and services to individuals, small and medium-sized enterprises, and mid-corporates. It operates through Retail Netherlands, Retail Belgium, Retail Germany, Retail Other, and Wholesale Banking segments. The company accepts various deposits, such as current and savings accounts; and offers business lending, consumer lending, and lease products. It also provides mortgages; corporate, structured, and real estate financing services; financial markets products; and cash administration, transaction, and trade finance services, in addition to working capital solutions. It operates in the Netherlands, Belgium, Rest of Europe, North America, Latin America, Asia, and Australia.
Nielsen N.V. Ordinary Shares (NYSE:NLSN), jumped 2.41% and closed at $44.63 in the last trading session. The last trading range of the stock ranges between $44.23 and $45.32. The company’s Market capitalization is $15.58 Billion with the total Outstanding Shares of 357.43 million. Recently Nielsen (NLSN) declared the launch of the Nielsen Shopper Essentials Suite. Nielsen Shopper Essentials, a web-based data visualization and analysis solution, provides a complete interactive view of shoppers across retail channels and categories allowing clients to make real-time decisions to drive growth outcomes. As retail competition increases and new attitudinal norms take hold in digital and omni-channel environments, it is more important than ever that consumer packaged goods (CPG) manufacturers and retailers alike understand these shopping drivers and respond rapidly. The launch of the Shopper Essentials Suite provides clients with a simple and efficient online platform to assist make confident real-time decisions about consumer shopping preferences. Clients have already been taking advantage of the benefits of Store Choice Drivers and Category Shopping Fundamentals as two separate solutions. The Shopper Essentials Suite brings these solutions together on a single platform and expands insight to the ecommerce space with Digital Shopping Fundamentals, available for the first time.
Nielsen Shopper Essentials consists of three complementary solutions that chronicle the shopper across the entire shopper path to purchase:
Store Choice Drivers – Provides a complete analysis of why shoppers choose one store over another and how they engage with these stores in-store and online through: the strength of shoppers’ retail relationships; why shoppers visit certain stores and not others and winning tactics to convert shoppers, increase satisfaction and drive store sales.
Category Shopping Fundamentals: Equips clients with information to understand what may drive category purchase decisions and how to assist influence these decisions pre-store and in-store, counting benchmarks established across 100+ CPG categories; examines impact of traditional and digital marketing tactics; contextualized understanding of categories across the CPG universe; prioritize marketing opportunities for products, brands and categories and high-impact sales stories.
Digital Shopping Fundamentals: Allows clients to understand shoppers’ ecommerce path to purchase by providing a comprehensive look at the online shopper and e-tailer environment; key touch points along the digital path to purchase; perspectives on how to best reach and influence online shopping behavior and contextualized category insights in an omni-channel environment.